Greatland (Thailand) Co., Ltd. was established driven by the vision of Mrs. Jirapin Hayakawa, an executive at Thai-Nichi Industries Co., Ltd. Her objective was to bring high-quality, Japanese-style rice crackers—already a global export success—directly to the Thai market. Consequently, Greatland was founded to serve as the official distributor, ensuring these premium products reach Thai consumers across all channels under the “Mizuho” brand.

Backed by over 23 years of successful operations and the continuous expansion of its distribution network, the company established a specialized distribution team. This strategic initiative culminated in the incorporation of Greatland (Thailand) Co., Ltd., a new entity exclusively dedicated to overseeing domestic distribution, which continues to operate successfully to this day.