OUR PRODUCTS
AND MARKET PLACE
As a leading manufacturer of Japanese rice crackers, known as ‘Arare’, we proudly offer our own brand to the market. With our expert advice and specialized team, we can produce rice cracker snacks in over 20 shapes and 20 flavors to meet our customers’ requirements. We are the exclusive distributor of these products in Thailand, delivering authentic Japanese-style snacks to Thai consumers nationwide.
OUR MARKET PLACE
The primary target customer group that the company focuses on is consumers who prefer savory snacks. Currently, this consumer segment has been steadily increasing, with many customers opting to purchase from Hypermarkets and Convenience Stores. This can be observed from the sales percentage of both the Modern Trade (MT) and Traditional Trade (TT) markets.
At present, the market is highly competitive, with numerous brands across the country vying for attention in the savory snack sector.
